BBC reports the Women's World Cup could reach up to a billion TV viewers as Canada kick off the biggest staging of the tournament against China on Saturday.
The seventh edition of the competition will feature 24 teams for the first time.
Eight sides will make their World Cup debuts but Germany and the United States will start as favourites as they seek to win a third global title.
England begin their campaign against France on Tuesday in Moncton.
More than 400m viewers tuned into the Women's World Cup in Germany four years ago, and tournament organisers Fifa hope that increased interest from broadcasters and a captive North American audience can boost ratings in order to help the sport grow.
Fifa says the tournament is due to be broadcast in 187 territories.
All 52 matches are live on the BBC Sport website, with selected games on BBC Two, BBC Three and the BBC Red Button.
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