Whatever happened to Psy and K-pop’s bid to conquer the world?

Every corner of the globe, it seemed, had become obsessed with Psy's viral hit in 2012.

But despite two successful follow-up singles and promises of a US-produced album, there has been very little noise from the South Korean rapper since.

K-pop was officially on the map, but did its unofficial ambassador give up?

Hardly. Having earned an estimated $55m (£36m) from his work in the West, Psy is now racking up similar amounts from the lucrative Chinese market, where his collaboration with world-class pianist Lang Lang is currently producing a run of consecutive number ones.

"Chinese fans love his music and the song," Hyun Suk "YG" Yang, his manager and founder and chairman of one of Korea's biggest entertainment companies, YG Entertainment told the BBC.

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