Apple has announced a new app that combines a streaming song and music video library, an internet radio station and a way for artists to share unreleased tracks and other material.
It includes a recommendation system that uses both human curators and computer algorithms to suggest songs.
The service is set to challenge Spotify, Tidal and other music apps.
Apple also revealed that the UK will be the first country to get its Apple Pay service outside of the US.
"A lot of people in the industry see the launch of the music service as a big deal, and their hope is that this will help take subscription-based streaming mainstream," commented Chris Cooke, from the news site Complete Music Update
"Apple already has a large user base, which has handed over its credit card information and is already buying music. Everyone is hoping that Apple can now take streaming beyond the early adopters."
The service will include access to the Beats One radio station, featuring the ex-BBC Radio One DJ Zane Lowe among other big name sign-ups.
It also works with Apple's voice-controlled virtual assistant Siri, allowing subscribers to ask the app to play a song from a movie soundtrack or year without knowing the track's name.
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