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Thursday, 18 June 2015

African magazines celebrate modern women

New African Woman is published in French (L) and English editions

What can African women's magazines tell us about women's aspirations?
While African leaders this week lined up to stress their commitment to female empowerment at the African Union (AU) summit, magazines aimed at African women have been putting out empowerment messages for some time.

Successful women are always profiled as role models. The magazines tackle serious topics such as migration and child brides but they are also full of glamour, recipes and relationship advice.

What's trending?

High-quality pan-African glossies portray the modern African woman as strong and proud of her heritage. New African Woman and its French edition Femme Africaine say they "offer intelligent, meaningful and inspirational features and news in areas that embrace and celebrate the African woman's diverse accomplishments and aspirations".

With 164,000 likes on Facebook, the English edition kept a running commentary on Angelina Jolie's speech about violence against women at the African Union summit in Johannesburg.

Glam Africa is published in the UK and also sells in Nigeria and Ghana

Like its competitors, AfroElle, Glam Africa and many others, the magazine mixes high-fashion glamour with features on powerful African women.

"Afro-Chic" and "Africa Rising" are commonly-used terms. The magazines, often printed in Europe, are as popular with the African diaspora as they are on the continent. Rich lists and power lists are popular but features also address tragedies like the Chibok girls who were kidnapped by Boko Haram militants in Nigeria.

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